Redefining what’s possible with Lemon Tree Trust
Communicating Lemon Tree Trusts’ innovative ideas on urban agriculture in refugee camps.
To produce a publication which would:
- engage people at the World Humanitarian Summit with the Lemon Tree Trust’s vision for greening spaces within refugee camps.
- educate a wider audience on the benefits delivered by greening innovation and urban agriculture in terms of personal dignity and empowerment, food and economic security.
- raise awareness of the Lemon Tree Trust’s expertise and to encourage funding for future projects.
Working within a challenging two-week schedule we recommended a flexible, A4 landscape format to echo the nature of project and which would deliver the text and photographic content most effectively.
Greening innovation and urban agriculture in the context of forced displacement might be perceived as quite complex issues, so we decided the best option was to create a simple, clear infographic to clarify the concepts, processes and practices.
We introduced a secondary colour palette to differentiate the sections and to make the report easier to read and more engaging.
Key topics such as water, soil, seeds and space had their own double-page spread while the remaining pages were given over to case studies and stories illustrating what has already been achieved in refugee camps around the world.
It was a great pleasure and extremely enlightening to work on this unusual project for such an innovative client. The report was very well-received and the client reported that it encouraged debate around the importance of greening innovation, in the context of forced displacement, at the World Humanitarian Summit.
The client was delighted that the report did not look or read like an ‘academic’ reference and that it met the brief of helping raise awareness of the Lemon Tree Trust’s activity around the world. We felt that we had succeeded in finding the right balance between highlighting the key points while maintaining the level of detail required to achieve the objectives of the publication.
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