90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text*. Perhaps this is why infographics are proving to be increasingly popular.
We worked with the Royal Masonic Benevolent Institution (RMBI) to design a wellbeing booklet to promote healthy lifestyle options and wellbeing to all of their staff. We chose to use colourful illustrations and simple infographics to ensure the booklet was not perceived as a prescriptive list of how to live but a friendly and easy to read booklet encouraging positive change.
The Annual Review was designed both as a print publication and interactive microsite, using the brand assets to ensure a consistent look and feel. We designed both static (print) and interactive (microsite) infographics using the leaf motif to highlight key achievements and make the financials more accessible and engaging.
Defending freedom of expression and freedom of information worldwide is quite an abstract concept to visualise. We chose to use a map infographic to highlight the areas of training delivered by Article 19 worldwide, giving people a visual overview of their key areas of work and geographic regions.
Lemon Tree Trust
Transforming Land, Transforming Lives was the first report for Lemon Tree Trust and was launched at the first ever World Humanitarian Summit in Turkey in 2016. With such a high profile report it was important to get across quickly and easily the concepts, issues and processes of greening innovation and urban agriculture to a worldwide audience. Our infographic serves as an introduction and sets the scene for the rest of the report.
Plan International – Youth Advocacy Toolkit
Encouraging young people to advocate for their own education was the aim of this Toolkit, launched at the Countdown to 2015 Summit in Washington, attended by UN General Secretary Ban Ki-moon and UN Special Envoy for Global Education, Gordon Brown. Infographics were used throughout the Toolkit to highlight the issue of education and act as powerful resources and tools to help young people to effectively advocate for their right to an education.
Plan International – Day of the African child
These powerful infographics tell the story of how far children have to travel to find safe sources of water in East and West Africa, comparing with children in OECD member countries and the UK in particular. From the raw data we developed the story and created powerful infographics that instantly highlight the differences.
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* (Sources: 3M Corporation and Zabisco)