We like to keep things simple. We don’t do design trends, but we do do graphic design that works. Digitalisation is changing the way we all communicate, so we embrace new technologies; that way our clients can rely on us to advise on the best method to communicate their message as well as the most effective visual approach.

Teamwork

Our highly-experienced team are a creative bunch with plenty to say and a willingness to listen. We all believe in jargon-free straight talking. We recognise the importance of clear lines of communication so when you work with us you talk directly to the designer who is handling the job.

Now we have a team of skilled and dedicated staff who combine design, marketing, strategy and project management. This merging of roles ensures our designs look good, communicate effectively and come in on time and in budget.

Lim Khaw

With over 25 years’ experience working in Malaysia and London, Lim has a degree in Graphic Information Design, his work features in design magazines, and he is a member of the Chartered Society of Designers.

Lim set up nim design in 1996 initially operating from his front room. Within two years he had moved the growing business into an old bank building in the heart of Harrow on the Hill. The company name is derived from Lim’s childhood nick name and keeps him connected with his folks back in Malaysia.

When asked what his best work to date is; his answer was simply ‘I’m still striving to achieve it’. He went on to add that he is proud of forming close relationships with both clients and professional partners, so that the best design solution can be achieved.

His rebranding work for luxury sofa manufacturer Parker & Farr has breathed new life to the brand; his design for an Advocacy toolkit for Plan International has been launched during the Global Education First Initiative in Washington, advocating for the rights to an education; and his annual report strategic design work has helped numerous organisations to endorse their impact and solid financial positions.

Likes

Eating out, galleries, design books and travelling

x


Chris Michaeloudis

Chris has over 20 years’ experience in marketing, business development and design management and holds an MA in Design Studies from Central St Martins. She has also been awarded the Google Squared Diploma in Digital Marketing.

Likes

Photography, good food and keeping fit with cardio-tennis and zumba.

x


Peter Collingwood

Peter is our multi-award winning copywriter who has previously worked at two of London’s top ten ad agencies as copywriter and creative director. Peter writes engaging copy across a range of media and is adept at editing copy from various sources into a coherent piece of writing.

Likes

Good food and travelling.

x


Stuart Smitheringale

Stuart is our web designer, building dynamic websites for our clients using HTML, CSS and PHP. His speciality is Joomla and WordPress content management systems. He has a science degree from the University of Newcastle and has worked for one of the biggest technology companies in the world.

Likes

Stuart likes travelling, live music and trying new foods.

x


Collette Luffman

With over 15 years’ experience, Collette is our digital marketing expert with a MA in multimedia design and production. Having previously worked at Microsoft and McCann World Group, she produced the UK’s first viral campaign for Microsoft – and won the team a Cannes Silver Lion for it.

Likes

Most of Collette’s time involves her twin girls, baking, eating out and all things technical.

x


Jay Ridge

Jay, our Sales and Marketing Administrator has 10 years’ experience in Account Management within the Care and Education Industry. She has a degree in Finance and Accounting from Regents Business School, London.

Likes

Loves drawing and painting. And pilates and swimming.

x


Gosia Wabol

Another Student of Central St. Martins Gosia loves to push creative boundaries and her passion for typography can clearly be seen in her work.

Likes

Travelling, art galleries, photography, working out and cooking.

x


Andrew Segal

Andrew has BA (Hons) in Applied Graphic Studies and worked for a number of years for Publicis creating ideas and concepts for advertising campaigns. He also has experience in customer services, dealing with clients both face-to-face and over the phone.

Likes

Music, playing and watching sport, going to the gym, personal development.

x


Dipa Shingadia

Dipa has a BA Hons in Marketing from Middlesex University with over 10 years experience. She has worked for various industries including Education & Financial Services, specialising in Brand Management.

Likes

Spending quality time with family & friends, eating out and travelling.

x